Milestones

Phase 1: Foundation laying and brand inception (1980s)

1980

Establishment: Founded in Birmingham, UK, by experienced management personnel from the former British Split Bearing Company, it inherits profound technical expertise and industry experience in split bearings.

Positioning: Since its inception, it has focused on addressing the industry pain points of inconvenient installation and high maintenance costs associated with traditional integrated bearings, establishing its professional direction in the field of split roller bearings.

Phase 2: Establishing Quality and Setting Standards (1990s)

key process:

All products are manufactured in strict accordance with the highest standards in the UK, and a rigorous quality control system has been established.

The product line gradually covers various types of roller and ball bearings that comply with DIN standards, laying the foundation for their reliability and interchangeability.

By providing high-quality products and services, we have established a solid reputation in the UK and European markets, becoming a trusted bearing supplier.

Stage 3: Technological deepening and European expansion (2000s)

key process:

R&D Innovation: Leveraging over four decades of experience in bearing R&D and production, the company has transitioned from producing standard products to offering customized solutions, enabling it to conduct R&D and customization tailored to specific customer needs.

Production layout: To better serve the core European market, production and manufacturing facilities have been established in Germany and Switzerland, the industrial heartlands of Europe, enhancing production capacity and technological integration capabilities.

Market recognition: The product has gained international market recognition in numerous EU countries, establishing its position as "one of the important brands of high-end bearings".

Stage 4: Global layout and strategic expansion (2010s)

key process:

Global Network: Successively established branches in key countries such as Sweden, the United States, France, Brazil, and Russia, building a sales and service network covering Europe, North America, and South America.

Brand positioning: Clearly identify ourselves as a medium-sized specialized bearing manufacturing enterprise with flexibility and innovativeness, with the core goal of "meeting customer needs".

Technical focus: Long-term focus on the research, development, and production of high-precision, high-speed, heavy-load, and other high-end bearing products has formed a core competitive advantage.

Stage 5: Solution Providers and Future Outlook (2020 to Present and Beyond)

Current location:

We are no longer just a bearing manufacturer, but a partner capable of providing customers with a complete set of bearing solutions.

Adhering to the principle of starting from the actual interests of customers, we provide high-quality products with excellent cost-effectiveness, helping customers improve equipment efficiency and reduce total cost of ownership.

Future Prospects:

Market expansion: Further expand markets in Asia (such as China, India, and Japan) and the Middle East, completing a truly global layout.

Intelligentization and digitization: Integrate sensors and IoT technology into bearing products to develop "smart bearings" and provide predictive maintenance services to customers.

Sustainable development: Focusing on developing bearing products with higher energy efficiency and using environmentally friendly materials, in response to the global trend of green manufacturing.

Continuous deepening: Continue to delve deeply into specific fields such as wind power, high-speed CNC machine tools, and heavy mining equipment, becoming an irreplaceable expert-type supplier in these industries.